Digital gift cards are delivered via email. To have it emailed directly to the recipient, select the "I want to send this as a gift" option. You will be able to write a gift message and choose a date to have it emailed. If you don't select that option, the gift card will be emailed to your inbox, so you can then forward it along to your lucky someone. Gift Cards cannot be applied to existing subscriptions, only new subscriptions and one-time purchases.